Acorn Entertainment
aims to be the No.1 Western sports and entertainment social media and marketing agency in China.

Why Acorn Entertainment? Glad you asked.

We are agents of change
Acorn Entertainment leverages our proprietary
technology and deep market understanding to provide
data-driven marketing intelligence and solutions to
many of the world’s most popular celebrities in China.
We are a gateway
We are a gateway between foreign talent and Chinese
brands and consumers. Furthermore we leverage Acorn
International’s (NYSE: ATV) nationwide consumer
platform to deliver multiple varieties of monetization
Meet Our Team

Jacob Fisch | President & CEO

Mr. Jacob A. Fisch is the President and Chief Executive Officer of Acorn. Mr. Fisch’s background includes top executive roles with publicly-listed, global supply chain manager and consumer products giant Li & Fung Limited (HKSE: 494) from 2006 to 2010 and then with its controlling shareholder, the Fung Group, from 2010 to 2012.


Charlie Wu | Social Media Strategist

Charlie specializes in social media and digital marketing strategies, Charlie has 9 years of working experience in top media agency, TV production and brand management company serving various types of clients from retail, fashion, FMCG, hospitality, gaming, sports to charity. Some of his clients include, Cartier, Valentino, Piaget, Fendi, Lane Crawford, League of Legends, Veet and Accor Group.


Astrid Xie | Social Media Content Executive

Astrid has extensive experience in managing social media accounts for celebrities in China. She has come up with China specific social media content for top western celebrities such as Taylor Swift, Nicole Kidman, Reese Witherspoon and Britney Spears. Astrid has close relationship with the most popular Chinese KOLs in music, movie, entertainment, fashion and lifestyle.


Max Zhu | Business Development Manager

Max has 2-year experience in managing and operating social media accounts including Weibo, Wechat and Toutiao. She has generated some quality and original content with large page views. Also she has assisted in designing the social media strategy that fits well with the brand and helps boost the brand awareness. She is adept at managing the media and maintains a strong relationship with the PR media.


Flynn Gong | Senior Operation Manager

Flynn has extensive experience in operation and project management within the field of video media. Her experience working at Youku and SMG for more than 10 years is evidence of this. In addition, she is proficient at the establishment and management of video channels. For example, Flynn was in charge of the video operation for the Beijing Olympic Games, the World EXPO 2010 and NBA. Moreover, Flynn was once the producer and director of a 16-episode sports course video series.


Lea Li | Account Supervisor

Lea specializes in brand management and digital marketing. With experience in incubating, launching and scaling up western brands and products in China, Lea has served clients from a number of different industries ranging from healthcare and sports to retail and fashion. Lea has helped clients establish greater awareness in Chinese through market access strategies, social media management, improving client engagement and strategic partnerships.


Rick Fang | Content Specialist

Rick is a recent graduate from the Shanghai University of Sports. Rick has two years of CBA photographer experience and has also worked as a photographer at the NBA China Games. He has worked for China's UFC video operation and production team. During his time working for China's UFC video operation and production team, the total video views accumulated on the UFC’s official channels exceeded 100million. Rick also has experience in managing social media accounts.

Want to build the future together and become an agent of change?